Living Connected – Sunday Argus 2015
We were approached by Chris Reid, Trend Specialist & Writer for The International Trend Institute to discuss the benefits and trends of Smart Home Systems in South Africa for the Your Neighbourhood section in the Sunday Times.
“I would say that about 70% of our customers approach us knowing that technology can assist them achieve a more secure, energy efficient and convenient home, but they rely on us to paint the picture for them.” – Jaryd Raizon, COO, Simpletech
We’ve pasted the wording of the excerpt below as well as a scan of the article itself. You can follow Chris and his writing at his website over here.
The Smart Home is, for many people, the next major evolution in the way we live. Simply put, it refers to the idea that devices within a home can all be connected, both to each other and the internet, allowing homeowners to control them through central interfaces. And it doesn’t simply refer to computers, tablets and the like. It gets truly useful when applied to appliances and other home electronics. A few years ago, when internet-connected fridges came onto the market, they were the butt of joke. Now, however, they’re anything but.
According to Jaryd Raizon from local Smart Solutions company Simpletech, most people that come to them are aware of the concept of the Smart Home, but not the full potential of the technology. “I would say that about 70% of our customers approach us knowing that technology can assist them achieve a more secure, energy efficient and convenient home,” he says, “but they rely on us to paint the picture for them.” According to Jaryd, more advanced systems are taking off increasingly in luxury residential homes, while in the mass market, players like Altech’s Node device dominate.
While the truly Smart Home may be in its relative infancy in South Africa, the growth internationally has been significant. Current projections by Juniper Research estimate a total global market value of $71 billion by 2018. This is mostly in the entertainment category, but peripheral devices invariably follow. With this in mind, the growth in South Africa is inevitable. How local developers find solutions geared specifically for this market and the South African lifestyle, however will be key.